If customers keep asking you questions, you've already got somewhere to start with content. Take the question and explain the answer.
I hear business owners describe content as a huge, complicated thing. They think they need an editor, a strategy and someone to come up with ideas before they can say anything useful.
But they already know the problems their customers have. They've answered the emails and had the conversations. Those answers can help someone else with the same question.
You can explain the solution openly. When I was younger, I was much more protective of what we knew. I thought giving it away meant losing something valuable.
I've changed my view on that. Some people want to understand how a job works and still want someone else to do it for them. Showing what you know gives them a way to understand your expertise before asking you to deliver it.
The first recording can be simple. Use the device you already have, talk through one question and tell the relevant story. You can improve the production as you learn.
For a business, the useful topic doesn't have to entertain everyone. It needs to help the person who has that problem and might need your service.
Go back through your recent customer emails. Find a question you've answered more than once and explain it clearly in public. You can spend time hunting for a new idea, or start with something a customer has already told you they want to understand.
