An AI agent can now rewrite every page on your site in an afternoon, which also means it can damage every page in an afternoon. This workflow gives it real search data and a process to follow, and it leaves live changes to a person.
Source: This draws on Nicholas Dulait's Claude SEO course and Paul Vengeons's seven SEO mistakes. Both are co-founders of ChatSEO and both articles sell it, so we've adapted the method to run from a Google Search Console export. Their results come from one company with a well-known SEO behind it, working mostly on low-competition queries in French and English. We haven't run this end to end ourselves. We've left out their advice on cheap paid placements and ranking swaps because it sits too close to Google's link rules for us.
Split the work into three jobs
Decide who does what before the first prompt. The agent does the work, a data source supplies what the agent can't know, and a person approves anything that goes live.
The data source matters because a model asked to guess rankings or search volumes will invent believable numbers. Search Console gives you your real clicks, impressions and positions, so export it or connect it before you ask anything about performance. Search volumes can come from Google's Keyword Planner.
Write the permissions first
Give the agent its limits before its first task. This is Nicholas's block, with the data sources made general:
ALLOW
- Read Search Console and analytics
- Create drafts, write to the SEO log
REQUIRE MY APPROVAL
- Publish a page, or update a live one
- Change a title on a page that gets clicks
- Add or change a redirect
BLOCK
- Delete any page
- Edit robots.txt or canonical tags
- Send any email outside the company
- Buy anything
Add Paul's rule to the same file: record a page's current value before overwriting it, so going back takes one command. In the audit skill Nicholas describes, a model twice suggested deleting real articles, so deletion sits under BLOCK here.
Fix old pages before writing new ones
Nicholas reports one 50-page blog going from 1,500 to 15,000 monthly clicks in three months by fixing what was already there, so start with these two steps.
First, find the dead weight. Export 90 days of page data from Search Console, and give it to the agent with this prompt, adapted from Nicholas's:
Using this export, show me every page with zero clicks and under 50
impressions in the last 90 days, excluding anything published in the
last 3 months. For each one, tell me whether I should delete it,
merge it into another page, or rewrite it.
Nicholas's figure is that 15 to 20% of pages can go. You make each decision, and the agent only recommends.
Second, repoint pages at the search Google already gives them. A page you wrote for one phrase may be picking up impressions for another, and rewriting the H1, meta description and first 100 words can match it to that phrase. Check position first. Pages at 8 to 15 are close enough for this to help, while a page at 1 to 3 with falling clicks may be losing them to an AI Overview, so a rewrite won't help much.
Check that you look like a real business
The cheapest fix on Paul's list is an about page with names, a legal notice, an author box under every article with social links, and Organization and author structured data. Paul first estimated two hours for this, and Antoine Veyrieres put it at 15 to 20 minutes with AI.
Paul's test takes 10 seconds. Open your site in a private window and see whether you can find out who runs it.
Give each new page one keyword and one unique element
In Search Console, filter by the exact query and open the Pages tab. If a page already gets clicks or impressions for it, improve that page. If not, make a new one.
Open the top three results. Your page needs to answer the same questions, then add something they lack: a calculator, your own data, real photos, a video, or a quiz that routes the visitor. Paul's bar is to win on at least one thing and lose on nothing obvious.
Start with searches from people ready to buy, such as "alternative to X" or "[service] [suburb]". For a local business, Nicholas says to begin with suburbs before trying to rank for the city. Only write pages for places you really operate, since Paul describes one agency's city pages fading over time when it served them from one office.
Build a template and a process file
Build the first page by hand and take your time with it. Then ask the agent to turn it into a template:
Rebuild this page as the template for every SEO page on this site:
same design, title pattern, meta description, H1, FAQ block,
interactive element and CTA placement. Save it and use it for every
new page.
Next, write a short markdown process file that the agent reads before every page. Nicholas's covers the template, at least five internal links from related pages, structured data, the sitemap update and the indexing request. List the sitemap, because once an agent publishes outside your CMS plugin, nothing updates it automatically and nothing warns you.
Add a ship check as the last step: does this page still contain its unique element? Nicholas says the agent twice removed the original quiz or table while duplicating pages.
Publish slowly and read your rejections
Paul suggests three or four pages a week at most on a new site, with the pages closest to what you sell going first. Hold that pace until Search Console shows clicks on pages you never promoted. Nicholas treats one page a day as the ceiling, and a person reads each page first.
When you reject something, have the agent record why in a standards file that it reads before every draft. After a month or two, we suspect that file will do more for quality than any prompt.
Expect it to look bad for a while. Nicholas says a dip of up to two months after a change is normal, and a new domain needs about six months. Paul's own relaunched site took a year to start ranking, and on competitive head terms Nicholas says this process produces pages that rank 40th.
Start this week
- Connect Search Console, or export the last 90 days.
- Save the permissions block in a file your agent reads.
- Add the rule about recording old values.
- Run the two old-page checks, and approve each change yourself.
- Do the 10-second private-window test on your site.
Those five steps require no new pages, so you can see what the agent does with your site before you let it publish anything.
