We built our previous business for years and barely documented the journey. After selling it, I wished I had more of what we were thinking while it happened.
I can remember the big events. The everyday decisions, the uncertainty and the smaller moments are harder to recover. You don't get to record those thoughts later in the same way.
That's one reason I'm documenting Clipflow. I want a record of what we're building and how it feels while we're building it.
The audience can be small at the beginning. The footage can look awkward when you watch it later. It captures the business and your thinking at a point you can't return to later.
It can also be useful to other people. A decision you're trying to work through may be familiar to another founder. Showing the actual work gives them something more concrete than advice polished after the outcome is known.
I like being able to compare what we thought then with what happened afterwards. It gives the changes some context, rather than make everything look inevitable in hindsight.
You don't need to turn every thought into a finished public article immediately. Start by keeping the record. Talk through what you've decided, what you're uncertain about and what you're trying next.
If I could go back to the first business, that's one thing I'd change. I'd record more while we were living it. I can't expect memory to preserve everything we might later want to see.
