We were making content about Agape, our retreat, but I wasn't doing much to tell interested people what to do next.
After seeing Tom Noske talk about calls to action, I tried something simple. I'd say we were getting ready to open and invite people to contact us about staying.
We started seeing emails and direct messages from people interested in bookings. That made me notice what we'd been leaving out.
I was comfortable talking about the build and showing the work. Asking someone to take the next step wasn't something I'd been doing consistently.
The invitation didn't need to be elaborate. It connected the thing they were watching with something they might want to do. If the retreat interested them, there was a way to ask about staying.
This matters for business content because someone can enjoy the story without knowing whether you're ready to hear from them. They might be waiting for an opening date, a product launch or a sign that enquiries are welcome.
You can make that clearer while keeping the content useful. Explain what is available to discuss, and give them a straightforward way to reach you.
I want to keep showing the work, but I also want someone who is interested in it to know how to start a conversation. For Agape, adding that small invitation was a useful change.
