I woke up ready for a day of coding and found our Clipflow Instagram account had been disabled. The day became about support and trying to understand what had happened.
We disputed the stated community-guideline problem, but I didn't have a clear answer for why it had happened. What I did have was a sudden reminder that access to a page can disappear while the business still needs customers.
We weren't relying only on that account. We had other founder pages, paid advertising and other work happening. But several accounts inside the same company's platforms still leave you with a shared dependency.
Even losing part of your traffic can matter. You don't have to depend on a page for every lead to feel its absence.
The incident made me think more seriously about bringing people towards an email list and building other ways for them to find us. We could provide something useful there, rather than keep every relationship tied to a social page.
It also consumed attention. Time spent waiting for support was time I wasn't spending on the product. Distribution risk can become an operational interruption as well as a marketing problem.
We went on to launch new accounts, but that didn't change the lesson about dependence. Another page isn't the same as having a different way to reach people.
Look at where your enquiries come from and what would happen if one of those routes stopped tomorrow. The day our account disappeared made that question much less theoretical for me.
