I get messages from people promising to improve my content. Sometimes the next thing they tell me is that I need to record more videos and read their scripts.
That can sound like another job being added to the founder's list. If you want to get my attention, show me something useful you can do with the work that already exists.
I'd send a short video introducing myself, show examples and pick a real problem in the business. If there's something I can solve, I'd try to demonstrate that rather than only describe my credentials.
It's much easier to understand an offer when you can see what the person has done. A useful example gives the conversation a starting point beyond another promise about growth.
That doesn't mean doing endless free work in the hope of being noticed. I mean choosing something concrete enough to show how you think and what you can produce.
The founder is trying to run a business. They may be interested in better content, but the offer still needs to fit the amount of time and attention they have available.
If your solution requires more work from them, be clear about that. If you can remove work, show which part and how.
What gets my attention is someone understanding a problem and doing something useful about it. A message full of claims is easy to skim. A piece of work I can look at gives me a much better reason to start the conversation.
