Someone subscribed to Clipflow without us having spoken to them. When we reached out, they mainly wanted to use the product and get on with their work.
That was a very cool feeling. In our previous business, getting a customer often meant direct sales, conversations and working through the deal. This person had made the decision without that process with us.
I still value customer calls. They help me understand the work and find things we need to improve. But I also liked seeing someone recognise enough value to pay and start using the product on their own.
It showed me a different kind of customer relationship. They didn't need to know me personally or have a long conversation before making the choice. The product could matter to them in a fairly straightforward way.
One subscription doesn't tell us the whole business has solved acquisition or onboarding. It was a moment I wanted to record because it felt different from what we'd been used to.
As a founder, you spend so much time inside the work that those small changes can be easy to move past. I wanted to notice this one.
We're building something people can use in their businesses. If someone finds it, decides it is worth paying for and gets on with the job, that is a result I like.
I can keep looking for useful conversations without expecting every customer to want one. Sometimes the person just wants the product to do its job and leave them to do theirs.
