A founder starting content doesn't need to promise a hundred posts a week. Pick a rhythm you can keep while you're still learning how the work gets done.
I suggested three posts a week to one business owner. Monday, Wednesday and Friday, for example. The number was a starting point, something they could commit to and improve from.
You can batch the recording once a week. It may take an hour or two at first because you're learning. As you understand the process, it should become easier to prepare and record the pieces you need.
Then look at what worked. Which topics started conversations? Which brought leads? You don't have to choose the biggest view count as the only thing worth repeating.
I talk a lot about volume, but it needs a process behind it. If you start with a target the team can't sustain, you can create a burst of work followed by a gap. A smaller cadence gives you a chance to understand the steps and add capacity deliberately.
Editing is one part you can hand over as the work grows. The founder can keep supplying useful ideas and recordings while someone else helps turn them into finished pieces.
I've experimented with plenty of content myself. Some of the easiest pieces to make have worked better for me than expensive, complicated ones.
So start with a manageable amount, learn from it and increase the volume as the process gets better. The commitment you're trying to build is one you can keep making after the first enthusiastic week.
