I made a reel about cofounders that performed well. Instead of starting again with a new topic, I used the same idea for a LinkedIn post.
We took the words from the reel, turned them into a post and added a photo of Darrell and me. That gave the idea another place to be useful, on a platform where I hadn't been posting much.
Then we prepared an Instagram version. When I talked about it, I didn't know how that next version would perform yet. The point was that we had a concept worth trying again.
Coming up with a completely new subject for every piece takes a lot of energy. If something has already earned the response you wanted, there's a reason to explore it further.
Different formats let you do that without making exactly the same piece. A spoken explanation can become writing. A photo can give the story context. You can adapt the presentation for the place where someone will see it.
That also makes better use of the founder's original contribution. I had already thought through the cofounder lesson and recorded it. The team could work with that material while I went back to other things.
You still need to see how the new version performs. Success in one format gives you a starting point for a test, rather than a promise about the next result.
When a piece works, keep the idea and the source material easy to find. Ask what else you can make from it before using your next recording session to start entirely from scratch.
