Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Two businesses. One head.
Side projects rarely stay small. When a new idea turns up in a frustrating week, I suggest putting it on a list and looking again once the week has passed.
Match Editors to Projects, Not Projects to Editors
Most teams assign work based on availability. Who's free? Give them the next thing. This works until it doesn't.
Separate internal review from the final customer approval
An internal reviewer checks opening, audio and pacing, then the founder or client checks the answer is accurate. Editors see only files that need changes.
The Contrast Principle: One Editing Framework That Works Every Time
Contrast is the most reliable tool in the editing toolkit. Emotion, music, location, energy. When something changes, people pay attention.
See what a client needs without opening every project
Start a client check with whatever is blocked or waiting on approval, and decline the versions you passed on so they stop looking like unfinished work.
The Hopes, Dreams, Fears, Blockers Framework for ICP Profiling
Know your audience's psychology, not just their demographics. Four levers that make content feel like it was made specifically for them.
Custom Views & Labels
Our biggest change to project boards since V2. Save workspace-wide views for production or QC, switch between lists and kanbans, and apply custom labels.
View-to-Follower Ratio: The Only Content Metric That Matters
Views without followers is just facial recognition. Optimize for the ratio, not the count.
Read it before you run it
Moving fast with AI means more output to review. I want someone reading every suggested URL, command or change for what it will do, even on small requests.
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