Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Optimize for Trust, Not Virality
A 95,000 view video generated zero client inquiries. A 12,000 view video had creative directors reaching out with pages of notes. Views are noise. Conversions are signal.
The 70/20/10 Rule for Content Innovation
Balance proven content with experimentation without tanking your performance: 70% what works, 20% modifications, 10% completely new.
The HEIL Framework: Structure Any Piece of Content
Hook them, Explain the concept, Illustrate with examples, deliver the Lesson. Four elements that work for any educational content.
Content Teams You Need To Fail Faster
Failure gets a bad reputation in creative work. But the fastest path to great content runs straight through more mistakes.
How to Run Multiple Editors on the Same Timeline Without Chaos
108 cameras. 7 hours of footage. 5 editors. 1 timeline. 2 weeks. At some point, you stop being the editor. You become the conductor.
How Sidemen Ships Weekly Videos With 40 Cameras and Zero Missed Uploads
The production scale is absurd. 5-6 hour shoots, 20-40 cameras, 10 work days from shoot to publish, weekly uploads with no fail. And the machine keeps turning.
The 5 M's: A Complete Operating System for Content Teams
The 5 M's framework turns content creation from chaos into a repeatable system: Model, Map, Make, Multiply, Measure.
Why Every Short-Form Video Needs Three Hooks, Not One
The same problem shows up in about 70% of underperforming videos: the hooks don't match. Visual, text, and spoken hooks need to work together or viewers swipe.
What's a content cowboy? And why you need one
Solo content creation doesn't work for every personality type. Some founders need someone who can push back and keep them on track.
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