Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Are you both putting in the same effort?
One cofounder was doing fifty or sixty hours and the others about eight, on an equal split. I'd put real commitments on the table before raising money.
Your account can disappear overnight
Losing one Instagram page showed me that several accounts on one company's platforms share a risk. It pushed me towards building an email list.
Split the roles when the work demands it
I'd add a dedicated editor once the first hire spends every day clearing the edit queue, so they get time back for ideas, experiments and reading results.
Some work is better in the room
Filming ads with Denzel, one line turns into the next and we try it on camera. I keep remote days for focus and make deliberate time for those sessions.
Another feature won't find your customers
People who could use Clipflow told me they didn't know we existed. Building feels productive to me, but that problem belonged to marketing.
Your first content hire has to make things
I'd record what I know and hand it to one person who can research ideas and finish the video. A dedicated editor comes later, once the work grows.
Don't let your backlog stop you learning
I like having a buffer so content doesn't become a daily emergency. I also don't want it all decided before we've seen which subjects people respond to.
Show me what you can take off my plate
If you're pitching a founder, send a short intro video and one concrete example made from work they already have. I skim claims, but I'll look at work.
The story was in the footage we'd kept
Our Agape build video was possible because we'd been filming for months, often for updates that got a few hundred views. Record problems as they happen.
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