Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Read it before you run it
Moving fast with AI means more output to review. I want someone reading every suggested URL, command or change for what it will do, even on small requests.
The 15% Rule: Why Most Leaders Set Goals That Destroy Their Teams
If your team consistently misses goals by more than 15%, you're not holding them accountable. You're setting bad goals.
The Lake Method: Why Content Distribution Should Flow Both Ways
Stop forcing content through a waterfall. Create a pool that channel owners fish from.
Why Filming Outdoors Makes Content Sustainable
Pick locations that look good on camera and that you enjoy visiting, batch outdoor shoots in the good-weather months, and keep the studio for the rest.
How to Treat YouTube Videos Like Offers
Caleb Ralston's method: write the promise, title and thumbnail before filming, then deliver the first piece of real value within 20 to 35 seconds.
The Problem With Wide Content Early
Caleb Ralston's advice to Taki Moore: narrow to the thing you know best, accept lower view counts and go wide once your niche audience brings you work.
How a Professional Ballerina Runs Two YouTube Channels Without Burning Out
An ankle injury pushed Hannah Martin to hire editors and split vlogs from tutorials. She films, hands off and reviews, and keeps only the creative work.
What Does a Content Director Do (And When Do You Actually Need One)
What the role covers, how it differs from a content manager or strategist, the signs you need one once three people are producing, and what to pay in 2026.
The "What Should We Do About X?" Format
Bring in someone who knows more than you, ask what you'd ask in a paid consultation and record it. You can cover topics you haven't mastered yet.
Authors