Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Build what you know
Clipflow started because I couldn't keep my own content organised. Using what you build shows you the awkward parts before a customer quietly gives up.
Hundreds of posts came before the $1.2M week
Five to six months of posting in two formats sat under Jessi Jean's reported launch. Write one repeatable format into an SOP so the cadence holds.
Family still needs hard conversations
My brothers are the most reliable people I know, and we still argued plenty. Look at how you already handle disagreements before you work together.
Are you both putting in the same effort?
One cofounder was doing fifty or sixty hours and the others about eight, on an equal split. I'd put real commitments on the table before raising money.
Idea Stacking: The Creative System Steve Jobs, Shakespeare, and Einstein All Used
Create first, log every interesting idea without filtering, then spend 15 to 20 minutes pairing entries. A hundred ideas give you 4,950 possible pairs.
Your account can disappear overnight
Losing one Instagram page showed me that several accounts on one company's platforms share a risk. It pushed me towards building an email list.
Split the roles when the work demands it
I'd add a dedicated editor once the first hire spends every day clearing the edit queue, so they get time back for ideas, experiments and reading results.
Some work is better in the room
Filming ads with Denzel, one line turns into the next and we try it on camera. I keep remote days for focus and make deliberate time for those sessions.
The 5 Storytelling Techniques That Made John Krasinski's Customs Story Go Viral
Location anchors, action verbs, raw thoughts, direct dialogue and slowed-down key moments, as a five-question script check that takes 3 to 5 minutes.
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