Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
Busting the 10 Myths About Working With Creative People
10 big myths about working with creatives and the reality of each. With clear goals, good feedback and the right culture, they're focused collaborators.
The “Battle Royale” That Supercharged Our Shorts!
Every day our editors all edit the same clip and only the best one makes it live. The friendly competition has made our hooks sharper and our team tighter.
Document the content process while you are learning it
After approving a video, note why that opening was chosen and keep the note beside the script. Repeated steps become short instructions with a named owner.
Use one editing exercise to improve the next batch
Give every editor the same source answer and one target, the opening. Compare where each version starts and what it removes, then brief the next edit.
Keep the ad and the landing page on the same promise
Before briefing more ad variations, have someone follow the ad through to the page and say what they expect next. Fix any mismatch while it's easy.
Building a Financially Stable Business as a Content Creator (Avoiding Burnout)
Building a financially stable business as a content creator takes a combination of smart planning, knowing your audience, and focusing on what you enjoy.
Best video editing software for YouTube creators in 2024
Six editors compared on price and platform, from the free DaVinci Resolve to Premiere Pro at US$22.99 a month, with the trade-offs of each one.
Guide to YouTube Creator Tools
Setting up a YouTube channel starts with the right gear and software: a camera like the Sony ZV-E10, a microphone, lighting and an editor such as Resolve.
The Ultimate Guide to Hiring a YouTube Scriptwriter, Thumbnail Designer, Producer or Strategist
Knowing when and how to hire essential team members to your Youtube channel is part of growing beyond what one solo creator is capable of.
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