Content Operations
State of Flow
Learn how teams build channels that grow sustainably — with systems, not stress.
The 7 Lego Bricks of Short-Form Content
Break the top videos in your niche into topic, angle, hook, story, format, visuals and audio. Hold what the winners share, then test one piece at a time.
Content Minutes: The Trust Metric That Actually Predicts Conversions
Kallaway measures trust in minutes watched. Five 10-minute videos add up to 50 minutes with a viewer, and it takes 100 Shorts to reach the same total.
Why Personal Narrative Content Can't Be Commoditized
Personal narratives are the next competitive moat, because AI can write a listicle but it can't live your client's life.
Why Content Formats Have Expiration Dates
Formats move from land grab to quality competition to narrative as supply outgrows demand. Falling results at steady quality are the sign to test the next.
Stop Checking Your Views
A video that underperforms can sour your day, and one that does 10x sends you chasing the high. Picture 300 views as 300 people in a room listening to you.
The Content Trap for Founders
If you're still building your product, the advice to make more content might be costing you customers. Early-stage founders can think about it another way.
How To Fix Content Team Chaos
Perfect food isn't cooked in a disorganised kitchen. Build a team that runs in order by giving the right roles and responsibilities to the right people.
Should you Batch Record Your Content?
Batch creating content saves time, but it can also kill your enthusiasm. We weigh up the tradeoffs between batching and creating on the fly.
How to Build A Content Team Anyone Can Afford
A local content team of four costs $385,000 or more a year in a city like San Francisco. This is the team we built when those numbers didn't work.
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