How We Stopped Drowning in Content Creation (While Running a Business)

If you’re a founder, you’ve probably heard this one before:

“You need to make more content.”

Whether it’s your marketing team breathing down your neck or Alex Hormozi and Gary Vee yelling at you through your feed, it’s always the same message:

__ Make more content.__

And deep down, you probably agree. Content brings leads. It helps you recruit better. It builds trust, handles objections, attracts investors, and keeps your audience warm, while you sleep. But here's the thing: knowing you need to make content and actually doing it consistently as a founder are two very different things.

We Were Struggling Too

We’re the founders of Clipflow. We’ve built products before. We know what it’s like to run a business from the ground up. And when we tried to start our content engine, it nearly broke us. We were burning out trying to shoot one long-form video and a few short clips every week. They weren’t great. The quality didn’t match our standards. We were new to content, and we were perfectionists.

The result? 90% of our time went into content. Only 10% went into building the actual business. That’s not sustainable. So we did what most founders do when they hit a wall: We asked, "What’s the process that can make this easier?"

What Changed Everything: Building a System + Hiring the Right People

We realized we needed two things: A system to manage content at scale.

A team to help execute it.

So we started hiring—strategically.

We brought on:

1. Head of Content

This was our first, and arguably most important, hire. We didn’t just need someone to edit a few clips. We needed someone to own the entire content engine: Set the direction

• Plan the calendar
• Build the systems
• Keep things moving when we couldn’t

The Head of Content became the glue between us as founders and the creative output. They helped turn our messy thoughts, voice notes, podcast rants, and whiteboard scribbles into a repeatable content strategy. This person was crucial to helping us step back without the whole system collapsing.

2. Editors

With a direction in place, we needed people to execute. Hiring editors was a game-changer because we stopped being the bottleneck. They weren’t just there to cut clips, they were there to bring life to the brand through visuals. That meant:

• Knowing our tone
• Understanding our visual style
• Making judgment calls without needing constant approvals

We built a small bench of editors (not just one) to reduce key man risk and keep production moving even if someone took time off or had bandwidth issues.

3. Social Media Manager

Now that we had content, we needed distribution. Our Social media manager helped us: Break each long-form into dozens of platform-optimized pieces

• Write hooks, captions, and calls to action
• Schedule posts across platforms
• Track performance and give us insights

He made sure we weren’t just posting, but posting with purpose. And, bonus, they gave us back hours of time we were spending manually uploading, tweaking captions, or second-guessing hashtags.

And the numbers? They speak for themselves. In just three months:

• We went from 800 views to 40,000+ views
• From a trickle of subs to __steady growth
• __
• From a few scattered clips to 8 long-form videos and 40+ shorts per month

And the best part? We’re not spending our entire lives in front of the camera anymore.

Why Founders Need a Content Team

Let’s be real: you can’t scale content and build a business solo. Hiring locally (say, in San Francisco) for a basic content team—manager, editor, scriptwriter, and social media manager, could cost upwards of $385,000 a year. And that doesn’t include your time managing them. We went remote-first.

• No expensive office overhead
• Asynchronous workflows
• Access to top global talent at a fraction of the cost

Remote doesn’t mean lower quality. It just means higher leverage.

Why Systems Matter More Than Hustle

Most founders waste time on: Endless hiring and onboarding

Tools that don’t talk to each other

Reviewing, reminding, micro-managing

We built Clipflow to solve all of that. It’s not just a content tool. It’s an operating system for your content engine—designed so that founders can focus on the business, while content runs itself in the background. Think of it like this:

• You’re the head chef.
• Clipflow is the kitchen.
• Your team? They’re the line cooks.

With the right workflow, dishes fly out of the pass, customers are happy, and you’re not stuck chopping onions.

The Results (Not Just Ours)

We’re not the only ones using this.

• Short Form Empire scaled client content without chaos.
• Hansel Harvard runs 7 brands' content through Clipflow.
• Hannah, a creator with 100K+ subs, launched 3 new channels because of the time she saved using Clipflow.

It’s not magic, it’s just smart infrastructure.

How Much Does It Cost?

That’s usually the elephant in the room.

Clipflow replaces:

• Your project management tool
• Your file sharing system
• Your messy Google Docs and Notion boards
• That “random chat thread” where all the edits live

Pricing starts at $89 to $589/mo, depending on your needs. Compare that to $300k+ for a local team or $15k/mo for a high-end agency? It's a no-brainer.

If You're Already Working With an Agency… That’s great! But ask yourself: Do you know where everything is in the pipeline?

Are you stuck waiting on edits or chasing feedback?

Is communication slowing everything down?

Clipflow plays nice with agencies. It bridges the gaps and eliminates bottlenecks, so you get more out of the people you're already paying.

Why We're Confident (And You Should Be Too) We’ve used it. We are the customer. We pressure-tested it with our own team, running multiple channels across different niches and audiences. And we built Clipflow around the real gaps founders face, because we’ve been there. Our product isn’t theory. It’s battle-tested. And it’s still evolving.

Your Next Step

If you're still reading, you’re probably wondering: Is this the system I’ve been needing? Here’s what we’re offering:

✅ 60 days free, no credit card, no risk ✅ 1-on-1 onboarding call with us (the founders) ✅ 90% off for the next 100 successful applicants

Worst case? You walk away with a clearer picture of your content bottlenecks. Best case? You scale your content and business at the same time—with less stress. 👉 [Request Access Now]

Let us help you fix the content bottleneck, so you can get back to building the business. Because you didn’t become a founder to spend your life stuck in editing tools. Let’s fix that.